b'B U S I N E S S I N V E S T M E N T + E N E R G Y I N N O V A T I O N I N I T I A T I V E CONTINUEDMark Lyra (center left) attends COP27 to speak about the technological advantages of theCarbonPrime model. At the outset of this journey, Marks 0-1 Challenge projectthroughout the value chain was critical. The initial release of this endured three full stages in its incubation prior to launch. Firstly,effort represents a significant milestone, as it provides prelimi-the selection process brought the CarbonPrime team throughnary results that demonstrate the potential for a new perspec-exercises and steps which helped structure and shape the ideative on emissions intensity within a specific pilot value chain. We into a business concept for review. are thrilled to take this first step towards achieving more precise For example, Mark said, we did a lot of market research,and efficient calculations of emissions data, with the ultimate designed the customer acquisition process, identified keygoal of facilitating data sharing across multiple global supply stakeholders, and listened to the voice of the user. By the timechains.we reached Pitch Day we were confident we had a real businessMark also stated that the third flows through the recent launch opportunity. in June 2023, showing viability now that the POC results have Second was the theory-to-practice stage, when they hit thebeen announced; the market has matured and many companies ground running post Pitch Day; the 0- Challenge judgesand investors are looking for ways to engage CarbonPrime, awarded Mark and his CarbonPrime team the chance to puthaving now established an undeniable leadership position in their plan to the test. At this point, the entire business model forthis space. CarbonPrime hinged on the assumption that primary emissionWe have unique experience and partners, like SINAI Technol-data could flow in the supply chain. The problem was that it hadogies, playing a key role all along, Mark said. With the support never been done before, and the resources needed to prove theof SCOA and SCs Energy Innovation Initiative, we are engaging concept were more than any one company alone was willing towith tech partner SCSK and group company Presidio Ventures commit.to outline next steps. All I can say is that Im very grateful and It soon became clear that we would need to find partners whoexcited about the future.shared the vision and were willing to contribute voluntarily, soVisualizing primary data across supply chains is a very import-that is what we did, Mark said. ant step in helping companies, investors, and policy makers de-Enabling supply chain partners to accurately and efficientlysign effective strategies to keep global warming below +1.5oC, allocate and manage emissions is a complex undertaking,said Paolo Natali of the Rocky Mountain Institute (RMI). RMI is said Maria Fujihara, Founder & CEO, SINAI Technologies. Toadvising the World Business Council for Sustainable Develop-make this initiative possible, a robust software platform thatment in their Pathfinder initiative and encourages other industry utilizes consistent methods of allocation for the same productsleaders to develop such capabilities. 4 visions Fall 2023'