b'C O N T I N U E D - D I G I T A L T R A N S F O R M A T I O N & N E W T E C H N O L O G Y Linder Celebrates 70 Years of Dedicationto Construction Equipment CustomersT heres no magic, no mystery, no crazy formula to thesuccess of SCOA Group Company Linder IndustrialMachinery. Their 70-year history began when Scott Linder Sr. and James Cox opened offices in Lakeland, Florida and established a culture of strong leadership that placed their customers needs at the forefront of the business. That yielded growth and expansion almost immediately. Since 1953, providing customers with the equipment and service they need to run successful operations has been, and remains, the mission. Placing its customers at the top of its organizational chart is the way Linder offers a wide variety of new, used and rental equipment across eighteen branch locations. It does this with an extensive OEM parts inventory, remanufactured exchangeLinder is not just a provider of high quality equipment. We have components, aftermarket parts for all makes of equipment,earned the reputation as a solutions provider from our business used parts, complete undercarriage rebuilding equipment, and apartners. We have also found ways to help our customers reduce professional staff of customer support managers. their cost of owning and operating equipment and improve their CEO & President John Coughlin said that putting the customerbottom line.and the community first has set Linder apart from the beginning,As head of SCOAs Construction Equipment Business Unit, proving that the key to longevity in this ever-changing market liesYasuaki Shigemura stated that Linders high standards of excel-in a solid and trusted connection with the people.lence have created an environment where success can flourish Linder has always been a customer and community caringand expand.company, all the way back to 1953. Coughlin said. The biggestLinder is one of the companies with which G-CMSD (Global difference now is the industries we serve and the wide customerConstruction and Mining Systems Division) has the longest rela-base we are continuing to establish. We have always workedtionship, having joined our group in 1996, Shigemura explained. close with our customers and listened to their challenges.I would say Linder is a core business, backed by more than 25 SCOA President &CEO & GM forthe Americas Tom Wada(fourth from left)visits Linderin 2022.4 visions Spring 2023'