b'Investing in the Futureof Video with FireworkPVIs strategybehind adding Firework toits portfolio is threefold. Fireworksvideo platform can integrate with aforthcoming internet-based video servicecreated by SC group companies; they havethe ability to generate revenue through salesof its ad spots to customers; andSC and SCOA will be able to utilizeFireworks platform throughouttheir group companies. sharing applications are increasingly global, andFirework offers a unique market competitive advan-tage with a scalable B2B 2C open-web business model, providing a short video/ad platform for wide range of Sumitomos businesses and our client companies.SCs B2C sports and movie group companies can use this platform for the promotion of content they create and will be able to generate revenue from advertisements shown associated with that content. PVI has several media companies in its portfolio, such as 88rising, an Asian cultural hip-hop music label, and Cotopaxi, an outdoor apparel direct-to-consumer startup. More specifically, SCs prodigious media group com-panies will harness Fireworks functionality to facilitateOver the last decade, web-based videos have pioneered a transformative expansion of their core audiencea game-changing way of communicating stories for demographic on top of their existing broadcasting andmany industries, including high-traffic news platforms streaming platforms.such as the Financial Times, NowThis, and the New York Being able to embed semi-professional user-generatedTimes. With the ability to break down elaborate con-content or video that we create in our normal coursetent, web-based stories provide viewers with digestible of daily media business will be a game-changer for narratives that empower companies and publishers to the future of our media business, Suzuki continued.reach their audience creatively and effectively.Fireworks main target audience is between 18-35Fireworks capabilities will not only help the Sumitomo years old, whereas our customer base is gradually agingCorporation Group establish and further strengthen over the course of our media businesses. Having thistheir media ecosystem but support the group inyoung platform in its ecosystem will definitely meeting the next century as a fundamentally engaged contribute to rejuvenating our audience base.and diversified digital trading company.Sumitomo Corporation of Americas 13'